IMPALA LAUNCHES NEW STORYTELLING CAMPAIGN, FACES OF THE INDEPENDENT SECTOR,
TO CELEBRATE ITS 25TH ANNIVERSARY
Brussels, 27th November 2025
To celebrate 25 years championing the independent sector in Europe, IMPALA launches a new project to put the spotlight on individuals working across the industry. The Faces of the Independent Sector campaign will offer insights into the inner workings of an industry known for its creativity and diversity. The project is co-funded by the European Union under IMPALA’s network programme.
The campaign will spotlight a range of European independent music companies and share their stories from the perspectives of owners, employees, and other key players. By highlighting their successes, struggles, and day-to-day realities, the project will reveal the faces of the sector’s leaders and stories that make it thrive.
Rory Brown, IMPALA PR and Projects Coordinator, stated: “This project gives us an opportunity to recognise the people who make independent music what it is, including label owners and other key roles, to tell the story of how independents work and why they matter. The project reflects the cultural significance and diversity of independent music in Europe”.
Building on IMPALA’s previous anniversary campaigns, such as the FIVEUNDERFIFTEEN series for IMPALA’s 15th birthday and the 20MinutesWith podcast launched for its 20th anniversary, ‘Faces of the Independent Sector‘ will take a more profile orientated appraoch to showcasing the independent music sector.
PR company Digizik is also working on the project, helping develop the campaign format and communication strategy.
The first interview is scheduled to be released in early December. Stay tuned for more details on who will be featured.
About IMPALA
IMPALA was established in 2000 and now represents over 6000 independent music companies in Europe. 99% of Europe’s music companies are small, micro and medium businesses and self-releasing artists. Known as the independents, they are world leaders in terms of innovation and discovering new music and artists – they produce more than 80% of all new releases and account for 80% of the sector’s jobs. IMPALA’s mission is to grow the independent music sector sustainably, return more value to artists, promote diversity and entrepreneurship, improve political access, inspire change, and increase access to finance. IMPALA works on a range of key issues for its members and started a new co-funded work programme as an EU cultural network in 2025. IMPALA runs various award schemes and has a programme aimed at businesses who want to develop a strategic relationship with the European independent sector – Friends of IMPALA
