Stats

 

European music in numbers

IMPALA

  • IMPALA represents over 6000 independent music companies and national associations across 32 countries in Europe.
  • IMPALA Sales Awards represent over 150 million albums sold and €2 billion in revenue.

The independents

  • The music sector consists of thousands of independents and 3 multinationals – “the majors”.
  • 99% of music businesses are micro, small or medium sized enterprises – “the independents”.
  • The independents are the innovators and early adopters, discovering new talent and producing 80% of all new releases. The independents also account for 80% of the sector’s jobs.
  • The collective market share of the independents is nearly 40%. Majors dominate the top 100 charts, as they account for over 95% of market share for the top hits across all genres.In 2023, record companies invested $7.1 bn in discovering and nurturing new artists ($3.9 bn in A&R/ $3.2 bn in marketing) while labels’ payments to artists having increased by 96%.
  • In 2018, 81% of Merlin’s members – the global digital rights agency for independents – saw their overall business grow, with 30% stating that business was up by more than 50%.
  • 54% of Merlin’s members surveyed in 2019 reported that digital income accounted for more than 75% of their overall business revenues.
  • In 2017, 31% of the independent labels’ revenue came from foreign markets, and 77% of artists signed to independent labels chose to renew their contract.
European music
Source: IFPI/ Oxford Economics
  • European cultural & creative sectors account for 4,4% of EU GDP and 7.6 million full-time jobs.
  • The European music sector specifically is supporting 2 million jobs, contributing €81.9 billion in gross value added to GDP, and exporting €9.7 billion worth of goods and services to countries outside the EU27 and UK.Europe generates nearly a third of total recorded music revenues worldwide and represents the second largest region in the world for recorded music revenues with a total of $8,0bn in revenues – a growth of 10.2% year on year, marking the fifth consecutive year for growth in the region.
  • Streaming revenue in Europe grew by 10.9% in 2023 to reach $5.1bn, representing 63.9% of the total European recorded music market. This is the first time that this format is crossing the $5bn mark in the region. 
  • Paid subscription streaming represented the majority of that with $4,1bn. Europe has 146 million subscription account users, representing 21.9% of the global total.
  • Ad supported audio streaming reached $530m, exceeding $500m for the first time.
  • Ad-supported video streaming revenues reached $507.m, their highest level ever, also surpassing $500m for the first time
  • Performing rights revenues increased by 6.3% to a total of $1.5bn in 2023 – 18.8% of total European revenues. Europe continued to be a major player in performance rights revenues, accounting for over 54% of the world’s performance rights income in 2023.
  • In Europe, physical revenues grew by 6.6% to amount to $1.17bn, but far from the global growth rate of 13.4%. Vinyl however, continued to show double-digit growth with a 14.8% growth in 2023.
  • Synchronisation rights revenues slightly declined (-4.4%) to reach $129m in 2023.
  • Copyright-intensive sectors account for 9.9 million EU jobs.
  • Copyright-intensive industries make a positive contribution to the EU’s trade balance: net export of €15bn.

Music industry

  • In 2023, global recorded music revenues totalled $28.6 billion. An increase of 10,2% compared to 2022 ($26.bn).
  • The music industry’s digital revenues (including streaming) now represent 73.43% of total revenues (2023).
  • Streaming revenues specifically grew by 10.4% (year-on-year) to represent 67.3% of the total market (2023) – $19.3bn.
  • Subscription streaming increased by 11.2% to represent this year again the bulk of total streaming revenues 68.8% – $14bn), while ad-supported streams and video streaming revenues also increased by 10% (up to $3.2bn) and 5.3-4% (up to $2,1bn) respectively. The total users of subscription accounts (including family plans) grew by 14,3% in 2023, amounting to 667m. 
  • Streaming aside however, digital revenues saw a drop of 2.6% in 2023, accounting for $908m. This was, however, the format’s smallest decline since 2013.
  • Synchronisation revenues increased by 4,7.%, accounting for $632m and representing 2,2% of total revenues.
  • Performance rights revenues grew by 9.5% to a total of $2.7bn, representing 9.5% of total revenues.
  • Physical sales increased for the second year running by 13,4% to reach $5,1bn in 2023 (surpassing the growth of digital revenues for the first time ever)s. Vinyl sales were up $231m this year (15.4% growth) to reach $1.7bn. CDs saw a growth of 13.6% to reach $3bn, while music videos amounted to $408m.In 2021, streaming revenue alone exceeded total industry revenue in each year from 2009 to 2016. Over 50,000 artists generated $10,000 from Spotify alone — and likely over $40,000 across all recorded revenue sources, meaning that more and more artists are able to reach this milestone, and they are not coming necessarily from the top music markets. 34% of them live in countries outside the IFPI’s top ten music markets (Australia, Canada, China, Italy, France, Germany, Japan, South Korea, the U.K., and the U.S.). In addition, on Spotify in 2021, only 12% of U.S. streams were of the top 50 artists.
  • 50% of top tracks played on radio and downloaded in Europe are American.
  • IPR‐intensive industries pay significantly higher wages than other industries, with a wage premium of more than 40%, with copyright-intensive sectors having the highest premium (69%).

Digital services and social media

  • There are more than 230 digital music services available across the EU, providing access to more than 40 million tracks.
  • 6 of the top 10 most liked people on Facebook are music artists (updated: June 2016).
  • 7 of the top 10 most followed people on Twitter are music artists (updated: June 2016).
  • 9 of the top 10 most watched videos of all time on YouTube are music videos. Out of the top 20, 18 are music videos (updated: June 2016).

The value gap

  • YouTube makes up 47% of on-demand music streaming 
  • Video streaming overall makes up 52% of on demand music streaming (paid audio streaming 28% & free audio streaming 20%)
  • In 2017, with 272m users audio streams (paid & free) generated $5.569bn, while video streams with 1.3bn users generated $856m 
  • Globally, 38% consume music through copyright infringement.
  • Spotify paid record companies $20 per user in 2015 while Youtube returned less than $1 for each user.
  • Merlin members report that video streaming services command 10 times more users than audio streaming services – but return less than 10% of the revenues
  • On the perception of online platforms by Europeans, a Harris Poll (2019) found that:
  • 64 % of Europeans polled believe that over the past 5 years the European Union has not done enough to regulate the power of the U.S. Tech Giants.
  • 74 % of Europeans think that when the Tech Giants speak out on an issue, they do so to protect their own economic interests rather than the public interest.
  • 80% of Europeans are in favor of the European Union implementing rules to guarantee the remuneration of artists and content creators for the distribution of their content on internet platforms.

Further statistics

IMPALA – Independent Music Companies Association

Rue des Deux Eglises 37-39, 1000, Brussels, BELGIUM

+32 2 503 31 38

info@impalamusic.org