Strategic Primers

IMPALA has partnered with Music Ally to launch a project called IMPALA’s Strategic Primers. The project, supported by Merlin, aims to provide comprehensive intelligence to independent labels on maximizing streaming opportunities for their artists through strategic Primers and webinars. These resources will cover topics such as monetisation, marketing best practices, and strategies, targeting senior executives within IMPALA’s membership and the wider independent music community.

The initiative is led by IMPALA’s Digital Committee. Its core objective is to equip independent labels with valuable insights and expertise in the ever-evolving music industry landscape, enhancing their ability to thrive in the streaming era.


IMPALA – Independent Music Companies Association

Rue des Deux Eglises 37-39, 1000, Brussels, BELGIUM

+32 2 503 31 38