Brussels, 2nd May 2024,

IMPALA and Music Ally are pleased to release their 3rd Strategic Primer.

This project is all about to providing independent labels with comprehensive intelligence on how to maximise key streaming opportunities for their artists, and ensure that they get proper visibility on streaming platforms.

The third of this series of Primers is dedicated to Apple Music and is available here for IMPALA members.

IMPALA’s Strategic Primers’ project is piloted by IMPALA’s digital committee, run in partnership with Music Ally and with support from Merlin.


IMPALA was established in 2000 and now represents over 6000 independent music companies. 99% of Europe’s music companies are small, micro and medium businesses and self-releasing artists. Known as the independents, they are world leaders in terms of innovation and discovering new music and artists – they produce more than 80% of all new releases and account for 80% of the sector’s jobs. IMPALA’s mission is to grow the independent music sector sustainably, return more value to artists, promote diversity and entrepreneurship, improve political access, inspire change, and increase access to finance. IMPALA works on a range of key issues for its members, runs various award schemes and has a programme aimed at businesses who want to develop a strategic relationship with the independent sector – Friends of IMPALA.

IMPALA – Independent Music Companies Association

Rue des Deux Eglises 37-39, 1000, Brussels, BELGIUM

+32 2 503 31 38