Brussels, 24 June 2025

IMPALA has announced its upcoming IMPALA x CMU webinar taking place this Friday, 27th June at 15:00 CET / 14:00 GMT, as part of our Digital Forward project, co-funded by the European Union.

Webinar title: ‘How do you build sustainable marketing strategies beyond streaming platforms?’ – Friday, 27 June – 15:00 CET / 14:00 GMT

CMU’s Sam Taylor will be joined by expert practitioners Brey Baptista, Alison Lamb and Sammy Andrews to examine how labels can develop meaningful marketing strategies to engage fans, build audiences and drive success. Drawing on proven strategies from across the digital ecosystem, this webinar will leave you with practical frameworks, tips, tricks and techniques that any label can benefit from, regardless of size or budget.

This session will explore the findings of our newly released report: ‘Digital Marketing for Independent Record Labels PART 1 – Mastering Off-Platform Strategies’, the first publication under our Digital Forward series.

If you would like to attend the webinar, please contact team@impalamusic.org to receive a Zoom link.  

About IMPALA
IMPALA was established in 2000 and now represents over 6000 independent music companies in Europe. 99% of Europe’s music companies are small, micro and medium businesses and self-releasing artists. Known as the independents, they are world leaders in terms of innovation and discovering new music and artists – they produce more than 80% of all new releases and account for 80% of the sector’s jobs. IMPALA’s mission is to grow the independent music sector sustainably, return more value to artists, promote diversity and entrepreneurship, improve political access, inspire change, and increase access to finance. IMPALA works on a range of key issues for its members and started a new co-funded work programme as an EU cultural network in 2025. IMPALA runs various award schemes and has a programme aimed at businesses who want to develop a strategic relationship with the European independent sector – Friends of IMPALA