Brussels / London – 14th September 2022

IMPALA, the European association of independent record labels is delighted to announce a new partnership with U.S. based tech company AudioSalad as part of joining the Friends of IMPALA programme for strategic businesses in the music sector. U.S.-based tech company AudioSalad recently expanded into Europe and opened a London office, allowing it to be closer to its European clients. 

AudioSalad offers a wide range of services for independent labels, distributors, and rights holders. Their best-in-class technology allows clients to streamline their digital operations and implement their preferred licensing strategy. Working with a wide range of global independent music companies and DSPs, AudioSalad provides an efficient platform for clients to manage their repertoire and reliably deliver to market. As an Apple Preferred Distributor & Encoding House, a Spotify Preferred Delivery Platform, in addition to a close technology partner of Merlin, AudioSalad has established a strong reputation within the digital music sector.

A closer collaboration with independent record labels members of IMPALA was a logical development for both parties, with European indies eager to benefit from AudioSalad’s deep knowledge of the digital world. 

AudioSalad European representative Tom Deakin will be present in Hamburg during Reeperbahn festival and will take this opportunity to meet with various IMPALA members also in Germany for the IMPALA annual general meeting. 

Helen Smith, IMPALA’s executive chair commented: “It’s great to see AudioSalad joining our Friends programme. Metadata and asset management are central to grow the revenue for artists, record labels and distributors and AudioSalad are a valuable partner for the sector.”

Tom Deakin, AudioSalad’s Head of EMEA: “I’m delighted that AudioSalad is now part of IMPALA, an organisation that plays such a huge role in the European independent music sector. As a member of IMPALA’s Friends Programme, we will be at hand to share and advise on all things tech and supply chain, which will not only benefit IMPALA but also its members and the wider independent community in Europe.”

About AudioSalad
AudioSalad is an industry leading content management, analytics, delivery and distribution platform for the music and entertainment industries. With offices in New York, Los Angeles, and London and a global client base comprised of leading independent music companies, such as Secretly Group / Secretly Distribution, ATO Records, Mushroom Group, Mad Decent, Stones Throw, etc., AudioSalad is empowering independents to truly take control of their digital business.

IMPALA was established in 2000 and now represents nearly 6000 independent music companies. 99% of Europe’s music companies are small, micro and medium businesses and self-releasing artists. Known as the independents, they are world leaders in terms of innovation and discovering new music and artists – they produce more than 80% of all new releases and account for 80% of the sector’s jobs. IMPALA’smission is to grow the independent music sector sustainably, return more value to artists, promote diversity and entrepreneurship, improve political access, inspire change, and increase access to finance. IMPALA works on a range of key issues for its members, runs various award schemes and has a programme aimed at businesses who want to develop a strategic relationship with the independent sector – Friends of IMPALA.

IMPALA – Independent Music Companies Association

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