Henrietta Bauer


Henrietta is the owner of the music label/publishing and booking agency BRETFORD, founded in 2022. At the age of 17, she became part of the booking team of the North Hessian Music Sanctuary Festival, followed by several years as manager of the band Isolation Berlin, as well as music business studies at the Popakademie Baden-Württemberg. She was product manager of the independent label Staatsakt and its outernational sub-label Fun In The Church for many years, until she finally decided in 2022 to found the What Is Happening? I Feel It Everywhere! GmbH as a label operator, booking agent and publisher. In addition to being the company’s managing owner, she is also the manager of the Berlin bands Chuckamuck and Die Verlierer.

Henrietta is also part of the VUT  mentoring program MEWEM as a Mentor and on top of that one of the 19 candidates for the 12 seats of the new VUT board (to be elected during Reeperbahn on our AMM meeting). 

IMPALA – Independent Music Companies Association

Rue des Deux Eglises 37-39, 1000, Brussels, BELGIUM

+32 2 503 31 38