One Step Ahead
IMPALA’s “One Step Ahead” produces reports and webinars on key digital issues for members, with support from Merlin, and in partnership with CMU Insights.
The project delivers data and analysis including digital trends and opportunities for independent businesses and trade associations. The goal is to ensure that the independent community is able to make the most out of the digital market by being a step ahead.
There is a particular need for a European focus given the distinct nature of each national market (Europe is not one market). The project provides reports, webinars and an ad hoc query service to IMPALA members. The idea is to have a commercially relevant service, not just rehashing the digital news that can be found in current newswires or elsewhere. The results are useful to the whole independent community worldwide.
IMPALA shares these reports with WIN and Merlin. The project is piloted by IMPALA’s digital committee (national associations and direct members).
LINKS
MEMBERS ONLY
One Step Ahead survey for members
One Step Ahead reports (newest first) – Click on images to access the reports, executive summaries and related webinars in our members only section.
IMPALA’s One Step Ahead project is supported by Merlin.
