Brussels, 21st May 2026

Join the next Digital Forward webinar (28th May – 16:00 CET) from CMU and IMPALA where we will explore how independent labels can leverage streaming platform tools to market releases.

Following our initial focus on both on-platform and off-platform strategies, Part 3 of the Digital Forward guidance on Digital Marketing is structured around two areas: campaign planning and campaign effectiveness. This session will cover campaign planning.

Join Sam Taylor (CMU) and guest speakers from across the digital music ecosystem for a session focused on cutting through the myths and sharing practical guidance on how record labels plan and execute marketing activity. The discussion will cover how labels can structure campaigns, set clear objectives, allocate resources, and coordinate execution across channels.

 You can access our previous Digital Forward reports and webinars below:

• IMPALA Digital Forward – Digital Marketing for Independent Record Labels PART 1 – Mastering Off-Platform Strategies [here]
• IMPALA Digital Forward – Digital Marketing for Independent Record Labels PART 2 – Mastering On-Platform Strategies [here]

About IMPALA
IMPALA was established in 2000 and now represents over 6000 independent music companies in Europe. 99% of Europe’s music companies are small, micro and medium businesses and self-releasing artists. Known as the independents, they are world leaders in terms of innovation and discovering new music and artists – they produce more than 80% of all new releases and account for 80% of the sector’s jobs. IMPALA’s mission is to grow the independent music sector sustainably, return more value to artists, promote diversity and entrepreneurship, improve political access, inspire change, and increase access to finance. IMPALA works on a range of key issues for its members and started a new co-funded work programme as an EU cultural network in 2025. IMPALA runs various award schemes and has a programme aimed at businesses who want to develop a strategic relationship with the European independent sector – Friends of IMPALA