CALL FOR A COMPREHENSIVE POLICY STRATEGY AND AN AMBITIOUS BUDGET FOR EUROPE’S MUSIC SECTOR WITH AGORAEU

(c) Jonas Neugebauer

Brussels, 24th September, 2025

We, the undersigned organisations from across Europe’s music sector, welcome the European Commission’s proposal to establish AgoraEU for 2028–2034 and its commitment to strengthen Europe’s cultural and creative sectors (CCS). With CCS contributing €354 billion in value added and employing 6.3% of the EU workforce, this investment is vital.1

The proposed €1.796 billion allocation to the Creative Europe – Culture strand (21% of AgoraEU) marks a positive step forward. However, it must be viewed as a baseline, not a ceiling. At a time when artistic freedom, fair working conditions, and cultural diversity are under increasing pressure, ambitious funding must be matched with strategic, sector-specific policy action. We welcome the inclusion of these issues as priorities in the proposal and believe they should remain central to the programme moving forward.

Music is one of Europe’s most accessible and influential cultural forms. Music and its diverse expressions have an intrinsic value, a social and democratic impact as well as an economic dimension. It:

  • Employs over 1.3 million people across the EU;2

  • Drives cross-border mobility, skills development, and exports;

  • Encompasses a rich ecosystem including songwriters and composers, performers,

    publishers, producers, venues, festivals, promoters, researchers, curators, music education, music manufacturers, music innovation enablers, tech SMEs and engages millions of citizens as active participants, audiences, and creators.

    Despite its reach and impact, music remains underrepresented in EU cultural policy. We regret that, unlike in the previous framework, the current proposal contains neither an explicit reference to music nor dedicated measures or follow-up to the Music Moves Europe (MME) initiative. The increased budget now offers a unique opportunity to build a music sector-specific approach based on existing evidence, momentum, and political will. EU Culture Ministers advocate for such “sector- tailored EU incentives”3 and the European Parliament has called for a European industrial strategy for music4. AgoraEU must be the framework to deliver it.

    At the crossroads of social, economic, and cultural policies, music remains at the very core of what Europeans value and experience together nowadays. It fosters inclusion, strengthens democratic values, and enhances Europe’s global cultural presence and international collaboration.

    We encourage the EU institutions to build on the work already achieved with the 2018-2020 Music Moves Europe preparatory action and the current MME initiative through calls and studies, which have contributed to an initial mapping and quantification of the sector’s needs, as well as through the One Voice for European Music initiatives5 and European Agenda for Music6.

    AgoraEU must deliver not only funding but also a coherent policy strategy that reflects music’s economic, social, and cultural importance. This includes:

  • Dedicated calls and programmes tailored to music’s specific needs;

  • A European Music Observatory to support evidence-based policymaking;

  • Ethical and fair principles guiding digital transformation and AI adoption.

    We urge EU policy-makers to ensure that music is not only funded but strategically supported in the next EU budget, turning political intent into tangible impact and giving European music the visibility, investment, and policy recognition it deserves. We look forward to sharing more specific suggestions as discussions progress, and remain committed to contributing constructively throughout the legislative process.

1 “Market Analysis of the Cultural and Creative Sectors in Europe: A Sector to Invest in”, European Investment Fund (EIF) (2021),

2 “The Economic Impact of Music in Europe” study by Oxford Economics, commissioned by the International Federation of the Phonographic Industry (IFPI) (2020),

3 Culture Action Europe Creative Europe Letter

4 See point 32 of the European Parliament resolution of 17 January 2024 on cultural diversity and the conditions for authors in the European music streaming market: 32. Invites the Commission to consider introducing a European industrial strategy for music to make the Union play a role in promoting the diversity of its artists and musical works, focusing on the strength and diversity of the European music sector, boosting smaller players, acquiring more investment, providing more exposure to artists and quantifying the results

5 One Voice for European Music 

List of signatories:

  • AEC – Association of European Conservatoires
  • AEPO-ARTIS – Association of European Performers’ Organisations Center for Music Ecosystems
  • ECSA – European Composer and Songwriter Alliance
  • EMC – European Music Council
  • EMEE – European Music Exporters Exchange
  • EMMA – European Music Managers Alliance
  • Europavox
  • FIM – International Federation of Musicians
  • GESAC – European Grouping of Societies of Authors and Composers IAO – International Artist Organisation of Music
  • IMPALA – Independent Music Companies Association
  • IMPF – Global Trade Body for Independent Music Publishers IMMF/MMF EU – International Music Managers Forum
  • Live DMA
  • Liveurope
  • MCN – Music Cities Network
  • MTE – Music Tech Europe
  • REMA – European Network for Early Music
  • Reset!
  • YOUROPE

About IMPALA

IMPALA was established in 2000 and now represents over 6000 independent music companies in Europe. 99% of Europe’s music companies are small, micro and medium businesses and self-releasing artists. Known as the independents, they are world leaders in terms of innovation and discovering new music and artists – they produce more than 80% of all new releases and account for 80% of the sector’s jobs. IMPALA’s mission is to grow the independent music sector sustainably, return more value to artists, promote diversity and entrepreneurship, improve political access, inspire change, and increase access to finance. IMPALA works on a range of key issues for its members and started a new co-funded work programme as an EU cultural network in 2025. IMPALA runs various award schemes and has a programme aimed at businesses who want to develop a strategic relationship with the European independent sector – Friends of IMPALA

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