Brussels, 19th February 2025,

Following the publication of our sixth and seventh Strategic Primer with Music Ally on Instagram and TikTok, IMPALA is pleased to host its follow up Q&A session for board members and IMPALA’s digital committee on 27th February at 3pm CET. The recording will be made available after for all IMPALA members.

Members will be able to talk directly to the Music Ally team and ask questions regarding the content of the primer, discuss opportunities as well as best practical and strategic recommendations for independent labels.

As a reminder, IMPALA’s Strategic Primers’ project is all about providing independent labels with comprehensive intelligence on how to maximise key streaming opportunities for their artists, and ensure that they get proper visibility on streaming and short form video platforms, and more…

About IMPALA

IMPALA was established in 2000 and now represents over 6000 independent music companies in Europe. 99% of Europe’s music companies are small, micro and medium businesses and self-releasing artists. Known as the independents, they are world leaders in terms of innovation and discovering new music and artists – they produce more than 80% of all new releases and account for 80% of the sector’s jobs. IMPALA’s mission is to grow the independent music sector sustainably, return more value to artists, promote diversity and entrepreneurship, improve political access, inspire change, and increase access to finance. IMPALA works on a range of key issues for its members and started a new co-funded work programme as an EU cultural network in 2025. IMPALA runs various award schemes and has a programme aimed at businesses who want to develop a strategic relationship with the European independent sector – Friends of IMPALA