The project aims to deliver data and analysis on key digital issues, including national level trends and opportunities for trade associations and members. The goal is to ensure that the independent community is able to make the most out of digital opportunities by being a step ahead.
There is a particular need for a European focus given the distinct nature of each national market (Europe is not one market). The facility provides bi-monthly reports and an ad hoc query service to IMPALA members. The idea is to have a commercially relevant service, not just rehashing the digital news that can be found in current newswires or elsewhere. The results will be useful to the whole independent community worldwide.
IMPALA shares these reports with WIN and Merlin. The project is piloted by IMPALA’s digital committee (national associations and direct members). The service is provided by CMU Insights, which was selected as partner after a call for proposals was issued.
One Step Ahead – Marketing power through data and networks (executive summary)
One Step Ahead – Marketing power through data and networks (full report)
One Step Ahead – Playlists and curation in the streaming market (executive summary)
One Step Ahead – Playlists and curation in the streaming market (full report)
IMPALA’s Digital Hour with CMU – March quick fire webinar
IMPALA’s Digital Hour with CMU – webinar on marketing power through data and network
IMPALA’s Digital Hour with CMU – February quick fire webinar
IMPALA’s Digital Hour with CMU – State of Play 2021
IMPALA Digital Hour with CMU – January quick fire webinar
IMPALA Digital Hour with CMU – webinar on playlists and curation in the streaming market
IMPALA – Independent Music Companies Association
Coudenberg 70, 1000, Brussels, BELGIUM
+32 2 503 31 38