
FOLLOWING VALUE GAP CONCERNS RAISED EARLIER THIS YEAR, IMPALA OPPOSES TIKTOK’S ATTEMPT TO BOYCOTT MERLIN, FLAGS IMPORTANCE OF COLLECTIVE DEALS FOR DIVERSITY AND CONSUMER CHOICE
IMPALA’s members have raised the alarm about TikTok who is trying to boycott renewing a collective deal with Merlin, the licensing agency for independent music companies. This is a concern as Merlin plays a crucial role collaborating with services, providing efficiencies, diversity and consumer choice. audiences worldwide.
























































