
MORE DEBATE NEEDED – IMPALA RESPONDS TO DEEZER AND UMG’s PROPOSAL ON STREAMING AND POINTS TO OWN PLAN TO BOOST DIVERSITY AND IMPROVE REVENUES FOR ALL ARTISTS
Last week, Deezer and UMG announced their proposal to reform the streaming market through a so-called “artist-centric” model which seeks to change the way streaming royalties are allocated. At the same time, IMPALA held its AGM in Vienna, where streaming reform and maximising revenue for artists were flagged as key priorities.
Efforts to grow the debate about how to reform the streaming market are welcomed by IMPALA. It is encouraging that certain aspects of the recent proposals from Deezer and UMG chime with IMPALA’s own ten steps to make the most of streaming. IMPALA’s proposals were initially published over two years ago and revisited earlier this year