In a nutshell, the new European Copyright Directive is intended to make copyright fair and sustainable for all.
Copyright reform is a fundamental part of this general desire to see more balance in the online world, and also to create new provisions for artists and writers in their relations with labels and publishers. It also tackles news online with a new right for press publishers.
Independent music companies embrace the fact that creators and citizens enjoy a unique relationship online. They also embrace the fact that posting and sharing user-generated content is part of our daily life online. At the same time, IMPALA felt that certain rules of engagement online needed to be reritten because some large platforms claimed that responsibility lies only with the user and the owner of the content. You can find here a FAQ on the copyright directive: IMPALA - Copyright Directive FAQs - March 2019.pdf
This was not just a call from the music industry, 80% of Europeans wanted the EU to ensure creators are properly paid.
Over 300 organisations across all cultural sectors asked the parliament to vote in favour, with a joint campaign #Yes2copyright. Following the previous parliament vote in September 2018, anti-copyright pressure was intense. One example was YouTube using its own network and advertising to influence public opinion. An open letter was sent to YouTube's CEO about this. It asked YouTube to allow Europe For Creators to message YouTubers and place banner ads, in the same way YouTube did.
After the vote, IMPALA wrote to all parliamentarians thanking them for their participation. IMPALA also thanked its members and their artists and managers for taking a stance in difficult circumstances.
The Directive was published in the EU's official journal on 17 May, you can find it here. Member states have until 7 June 2021 to transpose it into their national laws.
Here are some infographics that explain our views on the directive.