Sonia Durán started her career in the music industry when she was 10 as a singer, studying a diploma in Modern Music and Jazz at the Liceo Conservatory of Barcelona. She also studied a higher degree in Sound Technology and then graduated in Marketing and Digital Communication by the Polytechnic University of Catalonia. In 2015 she created a project named "Indie Lovers", a music website dedicated to independent music and festivals with its own radio program at Scanner FM. She has also worked in companies such La Cupula Music and Mas i Mas. Since September 2019 she is the general manager of the Independent Phonographic Union (UFI).