Robin van Beek studied economics and organizational sciences at Tilbury University in the Netherlands. During these years he performed as a musician in one of Holland's best know bands in the nineties. After graduating he worked for EMI Music Netherlands and started his career as a product manager for the local artist roster. In 2006, together with Tony van de Berkt he started 8ball Music, as a cooperation of Talpa Music (Publishing) and Sony Music Entertainment International. 8ball Music has been around for 5 years now and became a big independent on the Dutch music market. 8ball Music works closely together with Talpa, the production company of John de Mol, resulting in very succesful music spin-offs from international TV-hit "The voice of...".